Discipline isn’t loud.
It’s built in the quiet hours.
The 5 A.M. Discipline Crewneck was created for the ones who choose consistency over excuses. The early risers. The self-starters. The individuals who understand that growth happens before the world even hits snooze.
This piece represents more than a workout. It represents a standard.
At The Lab, discipline is a lifestyle.
It’s showing up when it’s hard.
It’s honoring the promises you make to yourself.
And it starts at 5 A.M.
Wear it as a reminder that you don’t need motivation — you move with intention.
• 50% cotton / 50% polyester
• Pre-shrunk
• Classic fit
• Soft feel with durable construction
• Rib knit collar with spandex for structure
Made on demand to reduce overproduction and support intentional purchasing.
Discipline isn’t loud.
It’s built in the quiet hours.
The 5 A.M. Discipline Crewneck was created for the ones who choose consistency over excuses. The early risers. The self-starters. The individuals who understand that growth happens before the world even hits snooze.
This piece represents more than a workout. It represents a standard.
At The Lab, discipline is a lifestyle.
It’s showing up when it’s hard.
It’s honoring the promises you make to yourself.
And it starts at 5 A.M.
Wear it as a reminder that you don’t need motivation — you move with intention.
• 50% cotton / 50% polyester
• Pre-shrunk
• Classic fit
• Soft feel with durable construction
• Rib knit collar with spandex for structure
Made on demand to reduce overproduction and support intentional purchasing.
